Jeff Safovich

A few days ago my youngest daughter, Alice, learnt a new trick: She put her tongue between her closed lips, and strongly breathed out. This created a special sound. When she showed this to me, it made me laugh. And not just: after a couple of times she did that at me, I found myself [...]

I have a vivid memory of that day.   That day I was finally open to listen. Ready to learn why our product failed to capture the market. We've been working for months to finally solve everyone's problem. And we launched a really great product. We were proud of it, and many of my friends [...]